For Funeral Homes
We can be your turnkey
preneed department.
Kinship serves as your dedicated preneed partner, handling everything from client engagement to administrative tasks so you can focus on what you do best.
Many funeral homes don’t have the time, resources, staff members or bandwidth to offer comprehensive pre-arrangement programs, which is where we come in.
We help grow your business by educating your community as an extension of your team.
Partnership Benefits
& Services
We work with your current team, or provide a licensed pre-planning specialist who aligns with your brand and values, and handle everything from education and training to family follow-ups and administrative tasks.
- Customized education programs
- Marketing support materials
- Community presentation templates
- Staff training workshops
- Lead generation support
- Compliance guidance
How We Help
We present educational sessions under your brand, ensuring your families receive the knowledge they need to make informed decisions about pre-arrangements.
Our engaging workshops, held at your funeral home or off-site, educate your community about the benefits of pre-planning.
Our team creates professional, high-quality print materials to position your funeral home as the go-to expert in your community.
We offer comprehensive digital marketing solutions led by the most experienced team in the industry.
We ensure your team is fully trained on the funding products you choose, and provide pre-arrangement training for those who are less experienced.
Need the perfect person to take on the role of pre-planning specialist? We will be happy to match you with one of our experts, or find you the perfect fit.
Our Process
Funeral homes in Canada do a wonderful job of serving families after there’s been a death in the family, but are not always equipped to ready their communities before death. We’re here to help your funeral home make the cultural shift from reactivity to proactivity. Here’s what we can do for you:
Assess Your
Current Place in
Your Market
We’ll help you evaluate your market position, identify opportunities for improvement, and develop strategies to set your business apart in a competitive landscape.
Create a Community Education Plan
We can help you create a strategic community education plan to bring people into your seminars to learn about the valuable service your business offers.
Provide a Licensed Pre-Planning Specialist
We’ll consult closely with you to provide you with the right licensed pre-planning specialist who can quickly and confidently integrate with your business.
Administer Pre-Fund Policies
We provide all agency services with first-in-class administration of pre-funded policies.
"After seeing friends face unexpected decisions, I knew I wanted to help Mom plan ahead. Though she was nervous at first, our pre-planning specialist made everything clear and simple. Having someone guide us through the process helped us both feel confident about the arrangements. I'm so grateful we took this important step together."
– Dawn D.
